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Influencer culture

Inquiry

The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their posts”.

It will also assess influencer impact when it comes to media and popular culture as well as the positive role they can play, such as raising awareness for a campaign addressing vaccine hesitancy among people from ethnic minority backgrounds.

Read the key points in an interactive summary of the report.

Work news

Influencer culture: Lights, camera, inaction – DCMS Committee publishes Government response

Government responds to Digital, Culture, Media and Sport Committee report on Influencer Culture

23 September 2022

Influencer culture: Lights, camera, inaction – DCMS Committee publishes responses from CMA and ASA

The DCMS Committee publishes responses to its report on influencer culture

Influencer culture: MPs call for action on advertising and employment rules to protect children and online performers

The Digital, Culture, Media and Sport Committee publishes its report on influencer culture

Tech minister questioned on influencer regulation

Chris Philp, Minister for Tech and the Digital Economy, will face questions on how the government plans to regulate and protect influencers

28 January 2022

MPs question Advertising Standards Authority on influencer regulation

MPs question senior figures in the Advertising Standards Agency on influencer advertising regulation.

21 January 2022

Social media giants questioned on online safety and influencer culture

Digital, Culture, Media and Sport Committee holds two separate evidence sessions

17 January 2022

Influencer inquiry to explore online radicalisation

Committee to hold an evidence session into their inquiry on influencer culture

22 November 2021

Influencer inquiry to focus on children and families

Committee to hear from family influencers, academics, and regulators in the third session of its inquiry into influencer culture

29 October 2021

Government urged to act on videos designed to trigger epileptic fits

DCMS Committee Chair has urged the government to seek a commitment from social media companies to clamp down on videos designed to trigger epileptic fits.

22 September 2021

Former Love Island contestant and influencer Amy Hart to give evidence to MPs

Digital, Culture, Media and Sport Committee hears from content creators in inquiry into Influencer Culture

10 September 2021

Experts to appear before MPs examining impact on popular culture

Digital, Culture, Media and Sport Committee questions influencers on how they define the term and what power comes with the role

Vacancy: Specialist Adviser to the DCMS Committee

The Digital, Culture, Media and Sport Select Committee (DCMS) is looking for a specialist adviser for its inquiry into Influencer culture.

DCMS Committee to examine the power of influencers

Digital, Culture, Media and Sport Committee launches new inquiry into influencer culture

Contact us

We can't usually help you with an individual problem or a specific complaint.

Email: CommonsCMS@parliament.uk
Phone: 020 7219 6188 (general enquiries) | 020 7219 1679 (media enquiries)
Address: CMS Committee, House of Commons, London, SW1A 0AA