Committees

Influencer culture

Inquiry

The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their posts”.

It will also assess influencer impact when it comes to media and popular culture as well as the positive role they can play, such as raising awareness for a campaign addressing vaccine hesitancy among people from ethnic minority backgrounds.

Read the key points in an interactive summary of the report.

Upcoming events

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Past events

Tuesday 1 February 2022
9:30am Private
10:00am Public
Influencer culture - Oral evidence 1 February 2022
The Grimond Room, Portcullis House
Thursday 27 January 2022
9:15am Private
9:30am Public
Influencer culture - Oral evidence 27 January 2022
The Grimond Room, Portcullis House
Tuesday 18 January 2022
9:30am Private
10:00am Public
Influencer culture - Oral evidence 18 January 2022
The Grimond Room, Portcullis House
Thursday 25 November 2021
9:30am Private
10:00am Public
Influencer culture - Oral evidence 25 November 2021
The Grimond Room, Portcullis House

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